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Future Of Retail: Artificial Intelligence And Virtual Reality Have Big Roles To Play

Future Of Retail: Artificial Intelligence And Virtual Reality Have Big Roles To Play

From artificial intelligence to virtual reality, emerging technologies are rewriting the retail playbook at a rapid pace, suggests J. Walter Thompson Intelligence in a new report calledFrontier(less) Retail.

Launched in collaboration with WWD, the report explores the idea that brands and retailers are increasingly putting innovation at the core of their strategies. This relates to everything from digital integration through to the more future-looking technologies helping to shift their businesses forward.

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